PlayStation 4: Greatness Awaits

After this week's E3 Expo shed further light onto the upcoming release of Sony's PlayStation 4 console, the gaming world is waiting with bated breath to get their hands on the shiny black box of tricks.

And the advertising campaign surrounding the product's release is also kicking into gear with BBH New York releasing an introductory film, above, called Greatness Awaits. Directed by Rupert Sanders at MJZ LA the spot is a bold and epic stroll through what will be the world of PS4, showing a host of visceral and intense images from a variety of game titles.

There is also a site, greatnessawaits, which will drip feed further content and information. Microsoft, the ball's in your court. 

You can read more about BBH NY CCO John Patroulis in this issue of shots magazine, shots 143, the Cannes special.