Halfords: Tour de Britain

Halfords capitalises on the post-Olympic cycling craze in this 90 second spot, but who will cross the finish line first?

Halfords celebrates the surge in popularity of cycling in its latest TV ad, Tour de Britain, from The Glue Society (Gary Freedman). Riding on the back of British cycling victories at the 2012 Olympics and the Tour de France, the leading UK bike and auto retailer offers this glorious anthem to every British cycling tribe. From Mother London, this ad features MAMILs (middle-aged men in lycra), professional cyclists, commuters, hipsters, yummy mummies and a peloton of screaming girls, all racing each other for the ultimate British summer prize.