Credits
powered by- Agency 180 LA
- Editing Company Rock Paper Scissors
- Post Production MPC Los Angeles
- Editor Stewart Reeves
- Director of Photography Claudio Miranda
- Art Director Adam Groves
- Copywriter Zac Ryder
- Executive Creative Director William Gelner
- Executive Producer Jeff McDougall
- Executive Producer Caroline O'Sullivan
- Executive Producer Carol Lynn Weaver
- Executive Producer Asher Edwards
- Head of Production Jen Beitler
- Head of Production Natasha Wellesley
- Director Garth Davis
- Producer Diana De Vries
- Producer Emma Starzacher
- Producer Nick Fraser
- Producer Karen Sproul
- Producer Alexandra Zickerick
- Creative Director Matthew Woodhams-Roberts
- Creative Director Paul O'Shea
- Creative Director Dave Horton
- VFX Supervisor
- VFX Supervisor Andy Boyd

Credits
powered by- Agency 180 LA
- Editing Company Rock Paper Scissors
- Post Production MPC Los Angeles
- Editor Stewart Reeves
- Director of Photography Claudio Miranda
- Art Director Adam Groves
- Copywriter Zac Ryder
- Executive Creative Director William Gelner
- Executive Producer Jeff McDougall
- Executive Producer Caroline O'Sullivan
- Executive Producer Carol Lynn Weaver
- Executive Producer Asher Edwards
- Head of Production Jen Beitler
- Head of Production Natasha Wellesley
- Director Garth Davis
- Producer Diana De Vries
- Producer Emma Starzacher
- Producer Nick Fraser
- Producer Karen Sproul
- Producer Alexandra Zickerick
- Creative Director Matthew Woodhams-Roberts
- Creative Director Paul O'Shea
- Creative Director Dave Horton
- VFX Supervisor
- VFX Supervisor Andy Boyd
Colour and clarity so real, you don’t just feel like you’re there—you are there.
From 180LA, Imagine is the inauguration of Sony’s yearlong Visionaries campaign. Directed by and featuring Garth Davis, the spot imagines the limitless potential of Davis’ vision, as realized through the new 4K Ultra High Definition TV. The commercial, shot on location in New Zealand with the Sony Cine-Alta F65 and F55 professional 4K cameras, harnesses the power of the Sony 4K Ultra HD TV to bring colour and imagination to life.
Additionally, the spaceship is the largest asset ever created for TV. With a team of five highly skilled industry professionals, the ship was built in real world scale—1 billion bits—and rivals the size of many individual assets for features.
Connections
powered by- Agency 180 LA
- Editing Company Rock Paper Scissors
- Post Production MPC Los Angeles
- Production RESET
- Art Director Adam Groves
- Copywriter Zac Ryder
- Creative Director Matthew Woodhams-Roberts
- Creative Director Dave Horton
- Creative Director Paul O'Shea
- Director Garth Davis
- Director of Photography Claudio Miranda
- Editor Stewart Reeves
- Executive Creative Director William Gelner
- Executive Producer Asher Edwards
- Executive Producer Jeff McDougall
- Executive Producer Carol Lynn Weaver
- Head of Production Natasha Wellesley
- Head of Production Jen Beitler
- Producer Karen Sproul
- Producer Emma Starzacher
- VFX Supervisor Andy Boyd
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