Companhia Athletica: Perspiration Rocks

Perspiration rocks, but no one expected to enjoy it as much as these three gym-goers.

Two men and a woman at the gym—they finish their workouts and walk to the mirror, pleased with themselves. But in this campaign from DDB Brasil, the result of extensive exercise is a little more orgasmic than usual. The relatively normal, charismatic characters sprout rather odd physical extremities such as cat tails and an extra set of gloved hands. From directors Felipe and Santiago Elias these three stories milk the notion that there is nothing better than sweating.