Sainsbury's: Boredom Busters

They say only boring people get bored, but the bunch of little terrors in Outsider director Owen Harris' spot will remain occupied. Especially with the Sainsbury's Bumper Book of Summer - a 140-page book packed with over 60 craft, nature, active and imaginative ideas, as well as 20 tasty recipes for families this summer. A DVD, plus a poster and scrapbook with 100+ stickers to document customers' summer of fun, the campaign promotes the idea, through AMV BBDO, that kids will find it hard to be bored this summer, whith the holidays fast-approching.