Keep America Beautiful: Journey
Pereira & O'Dell and MJZ have created this campaign to persuade people in America to recycle their rubbish.
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Credits
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- Agency Pereira & O'Dell
- Production Company MJZ
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Credits
powered by
- Agency Pereira & O'Dell
- Production Company MJZ
- Post Production MPC Los Angeles
- Editing Company Arcade Edit LA
- Editor Greg Scruton
- Art Director Arnau Bosch
- Art Director Chris Adams
- Copywriter Earl Lee
- Copywriter Ross Cavin
- Executive Creative Director
- Executive Producer Kate Leahy
- Chief Creative Officer PJ Pereira
- Director Victor Leon
- Producer Greg Ferguson
- Creative Director Eduardo Marques
- Creative Director Rafael Rizuto
- CG Lead Artist
- Sound
- VFX
- CG Lead Artist Liam Griffin
- VFX Claudia Guevara
- Strategy Director
- Project Manager
- Colorist
- Judy Kreiter
- Colorist Adrian Seery
- Elisa Moore
Show full credits
Credits powered by
Credits
powered by
- Agency Pereira & O'Dell
- Production Company MJZ
- Post Production MPC Los Angeles
- Editing Company Arcade Edit LA
- Editor Greg Scruton
- Art Director Arnau Bosch
- Art Director Chris Adams
- Copywriter Earl Lee
- Copywriter Ross Cavin
- Executive Creative Director
- Executive Producer Kate Leahy
- Chief Creative Officer PJ Pereira
- Director Victor Leon
- Producer Greg Ferguson
- Creative Director Eduardo Marques
- Creative Director Rafael Rizuto
- CG Lead Artist
- Sound
- VFX
- CG Lead Artist Liam Griffin
- VFX Claudia Guevara
- Strategy Director
- Project Manager
- Colorist
- Judy Kreiter
- Colorist Adrian Seery
- Elisa Moore
Pereira & O'Dell San Francisco has created this caign to remind people that recycling is not just a morally sound idea but a practically sound one too.
The average American produces 4.4 pounds of rubbish per day and only 35 per cent of it is recycled. The new caign, directed by MJZ's Victor Garcia, hopes to increase that number with the “I Want to be Recycled” tagline that tells the story from the point of view of the trash itself. Above is ths spot, Journey, and below an overview of the caign and its goals.
Connections
powered by
- Agency Pereira & O'Dell
- Editing Company Arcade Edit LA
- Post Production MPC Los Angeles
- Production MJZ
- Art Director Chris Adams
- Art Director Arnau Bosch
- Chief Creative Officer PJ Pereira
- Creative Director Eduardo Marques
- Creative Director Rafael Rizuto
- Director Victor Garcia Leon
- Editor Greg Scruton
- Executive Creative Director Jaime Robinson
- Executive Producer Kate Leahy
- CG Lead Artist Liam Griffin
- Colorist Adrian Seery
- Elisa Moore Broadcast Producer
- Judy Kreiter Broadcast Producer
- Project Manager Katie Shesgreen
- Sound POP Sound
- Strategy Director Justin Cox
- VFX Claudia Guevara
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