Range Rover: Pikes Peak Challenge

RKCR/Y&R London has released a thrilling online documentary which chronicles the recent setting of the production car record for an ascent at Pikes Peak in Colorado. Shot by Stink's Ivan Zacharias, the film shows the jeopardy around racing up the 12.42-mile course, with its 156 turns and just under 5000 feet of climb. Featuring the all-new Range Rover Sport, revealed in New York earlier this year, the film is one of a series of challenges being set for the vehicle. It was created by Tim Brookes and Phil Forster and overseen by Brian Fraser the global executive creative director on Land Rover at Y&R.