Samsung Galaxy S4: The 360 King

Richy Carrasco is the inspirational subject of this first film in a new series of personal stories for Samsung. Directed by Annex Films' John X. Carey and shot from LA to Singapore via agency Jam, the short films focus on the most important relationships in peoples' lives.

The first sees Carrasco, “The 360 King”, an old-school skateboarding legend, world record holder and all round nice guy based in LA, talking about his experiences. He tells his life story of having it all, then losing everything and rising back to fame.

The campaign is to be housed on YouTube as well as a special tab on the Samsung Mobile Facebook page, which will also feature additional facts, back-story and behind-the-scenes elements. Additional content will live on Twitter and Instagram. Viewers will be encouraged to tweet their own stories using #companionstories and the final Companion Story in the campaign is to be sourced from the community.