New Zealand Transportation Agency: Emoticons

To educate drivers about the effects they have on each other, Psyop's design team created the above film for Clemenger BBDO Wellington to endorse friendly driving etiquette by showing how courteous driving habits can yield positive effects on the road and lead to fewer accidents.

“We created the animated icons to follow and express the emotions of the drivers as they progressed on their journey,” says Psyop director Kylie Matulick. “Representing certain driving experiences was an exciting creative exercise! We were able to craft these little, individual stories about how driving by yourself is really a social experience and that happiness begets happiness, especially where driving is concerned.”