Intel: Look Inside. Jack Andraka
A new campaign from Venables Bell & Partners launches a series of films encouraging people to do something special.
Credits
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- Agency Venables Bell & Partners
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Credits
powered by
- Agency Venables Bell & Partners
- Post Production Brand New School
- Editing Company Farm League
- Post Production Farm League
- Editor Dana Shaw
- Director of Photography Devin Whetstone
- Art Director Ezra Paulekas
- Copywriter Rob Calabro
- Agency Producer Emily Moore
- Executive Creative Director Will McGinness
- Executive Creative Director Paul Venables
- Executive Producer Tim Lynch
- Executive Producer Tieneke Pavesic
- Creative Tom Scharpf
- Director Britton Caillouette
- Producer David Burden
- Director of Integrated Production Craig Allen
- Director of Integrated Production
- Director of Integrated Production
Credits
powered by
- Agency Venables Bell & Partners
- Post Production Brand New School
- Editing Company Farm League
- Post Production Farm League
- Editor Dana Shaw
- Director of Photography Devin Whetstone
- Art Director Ezra Paulekas
- Copywriter Rob Calabro
- Agency Producer Emily Moore
- Executive Creative Director Will McGinness
- Executive Creative Director Paul Venables
- Executive Producer Tim Lynch
- Executive Producer Tieneke Pavesic
- Creative Tom Scharpf
- Director Britton Caillouette
- Producer David Burden
- Director of Integrated Production Craig Allen
- Director of Integrated Production
- Director of Integrated Production
Look Inside. is the new brand platform for Intel. Through a series of short films created by Venables Bell & Partners, and other executions, Intel hopes to encourage people around the world to look within themselves and trust that they have what it takes to do something special.
The first film, directed by Britton Caillouette, Look Inside: Jack Andraka, is the story of Jack Andraka. Inspired by the death of his uncle, Jack developed an early detection method for pancreatic cancer that won the Grand Prize at the 2012 Intel International Science and Engineering Fair (ISEF). His method is 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard. The spot tells his journey in reverse, starting with his triumph at ISEF and ending with the moment he first conceived of the idea.
Connections
powered by
- Agency Venables Bell & Partners
- Editing Company Farm League
- Post Production Brand New School
- Post Production Farm League
- Agency Producer Emily Moore
- Art Director Ezra Paulekas
- Copywriter Rob Calabro
- Creative Tom Scharpf
- Director Britton Caillouette
- Executive Creative Director Paul Venables
- Executive Creative Director Will McGinness
- Executive Producer Tieneke Pavesic
- Executive Producer Tim Lynch
- Director of Integrated Production Craig Allen
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