Cancer Research UK: Every Moment Counts

Cancer Research UK has launched a new campaign through agency AMV BBDO which celebrates and savours real cancer survivors' experiences.

Launched with an emotional, yet positive, two-minute film by Rogue Films featuring the voices of real people telling their stories, the campaign also includes a crowd-sourced gallery where people can upload images of the moments they've treasured or that they have come to appreciate more since being diagnosed with the disease.

'Every Moment Counts' seeks to engage with the public and use survivors’ experiences to communicate the urgency of beating cancer sooner. Check out the gallery, watch the film and follow #everymomentcounts on Twitter for more on the campaign.