Share

Fruit of the Loom – Fruit of the Loom: Speedy Boxers

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

This new two-spot campaign through Crispin Porter + Bogusky highlights the importance of a good, clean pair of underwear.

Directed by of HSI, the commercials are inspired by unlocking a universal truth – the underwear you put on in the morning has the power to set the tone for your entire day. The message is communicated in the spots (of which you can see the other one here) by presenting action-packed situations, one featuring a stunt girl on a movie set and the other with half-naked mechanics tuning up a racing car.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share