Fruit of the Loom: Speedy Boxers
This new two-spot campaign through CP+B highlights the importance of a good, clean pair of underwear.
Credits
powered by
- Agency Crispin Porter + Bogusky
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Credits
powered by
- Agency Crispin Porter + Bogusky
- Post Production a52
- Director of Photography Dan Mindel
- Art Director Eduardo Inderdbitzin
- Copywriter Mona Hasan
- Executive Creative Director Tony Calcao
- Executive Producer Kim Dellara
- Chief Creative Officer Rob Reilly
- Head of Production Doron Kauper
- Director Joseph Kahn
- Producer Richard Weager
- Creative Director Dave Cook
- Creative Director Matt Fischvogt
- Post Producer
Credits
powered by
- Agency Crispin Porter + Bogusky
- Post Production a52
- Director of Photography Dan Mindel
- Art Director Eduardo Inderdbitzin
- Copywriter Mona Hasan
- Executive Creative Director Tony Calcao
- Executive Producer Kim Dellara
- Chief Creative Officer Rob Reilly
- Head of Production Doron Kauper
- Director Joseph Kahn
- Producer Richard Weager
- Creative Director Dave Cook
- Creative Director Matt Fischvogt
- Post Producer
This new two-spot campaign through Crispin Porter + Bogusky highlights the importance of a good, clean pair of underwear.
Directed by Joseph Kahn of HSI, the commercials are inspired by unlocking a universal truth – the underwear you put on in the morning has the power to set the tone for your entire day. The message is communicated in the spots (of which you can see the other one here) by presenting action-packed situations, one featuring a stunt girl on a movie set and the other with half-naked mechanics tuning up a racing car.
Connections
powered by
- Agency Crispin Porter + Bogusky
- Post Production A52
- Chief Creative Officer Rob Reilly
- Creative Director Matt Fischvogt
- Director Joseph Kahn
- Director of Photography Dan Mindel
- Executive Creative Director Tony Calcao
- Executive Producer Kim Dellara
- Head of Production Doron Kauper
- Producer Richard Weager
- Post Producer Daughn Ward
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