Share

Samsung – Samsung GALAXY Note 3: The Developer

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

With the essence of a Broadway musical, this new ad, directed by Adam Hashemi for Samsung, sees Lionel Messi come to town as The Developer. In the film, created by Leo Burnett LA and Chicago, the Barcelona star annnounces his arrival in a deserted town by confirming he's there to oversee a new community football project. Local children begin to emerge from the battered surroundings in Oliver Twist-like fashion as they sing Lorde's hit Royals before being introduced to their new playing patch. Check out the official video for the track here.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share