O2: International SIM

Travel through the backdrops of India, Pakistan and Bangladesh with Passion Pictures' Lobo in this seamless spot.

The commercial sees the O2 Sim card travelling through the different landscapes using the designs of local artists Shuvo Arman, Humna Mustafa and Anj Rana via agency VCCP London. Lobo successfully brings these worlds to life by transporting the 2D designs into a rich 3d narrative, resulting in a truly immersive journey. Lobo worked closely with each individual artist to ensure their style and culture was accurately translated and represented throughout the film.