NBA: Big is On
Goodby Silverstein & Partners tips off another NBA season as the stars slam down in this Interrogate-produced spot.
Credits
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- Agency Goodby Silverstein & Partners/United States of America
- Production Company Interrogate
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Credits
powered by
- Agency Goodby Silverstein & Partners/United States of America
- Production Company Interrogate
- Post Production Brickyard VFX
- Editing Company Arcade Edit LA
- Editor Kim Bica
- Director of Photography Adam Frisch
- Art Director Matthew McFaden
- Copywriter Ryan Hoercher
- Agency Producer Stephanie DeNatale
- Agency Producer Mallory Guraya
- Executive Producer George Meeker
- Executive Producer Jeff Miller
- Director Albert Kodagolian
- Creative Director Adam Reeves
- Creative Director Nick Klinkert
Credits
powered by
- Agency Goodby Silverstein & Partners/United States of America
- Production Company Interrogate
- Post Production Brickyard VFX
- Editing Company Arcade Edit LA
- Editor Kim Bica
- Director of Photography Adam Frisch
- Art Director Matthew McFaden
- Copywriter Ryan Hoercher
- Agency Producer Stephanie DeNatale
- Agency Producer Mallory Guraya
- Executive Producer George Meeker
- Executive Producer Jeff Miller
- Director Albert Kodagolian
- Creative Director Adam Reeves
- Creative Director Nick Klinkert
The first commercial for the 2013-2014 NBA season debuted last night (Monday 14 October), created by agency Goodby Silvertstein & Partners.
BIG is On spotlights the NBA’s rising stars turning on the lights around the league to tip-off a brand new season for the sport. The commercial, produced through Interrogate New York, opens with players in their home arenas in the dark, then begins to illuminate in sync with the aggressive dunks of the stars. The video is supported by a soulful acappella rendition of This Little Light of Mine by The Steeles.
Connections
powered by
- Agency Goodby Silverstein & Partners
- Editing Company Arcade Edit LA
- Post Production Brickyard VFX
- Production Interrogate
- Copywriter Ryan Hoercher
- Creative Director Nick Klinkert
- Creative Director Adam Reeves
- Director Albert Kodagolian
- Director of Photography Adam Frisch
- Editor Kim Bica
- Executive Producer George Meeker
- Executive Producer Jeff Miller
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