Baileys: Liquid Alchemy
R/GA London launches a new campaign for Baileys' new chocolate drink with this mouth-watering spot for YouTube.
Credits
powered by
- Agency R/GA London/UK
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Credits
powered by
- Agency R/GA London/UK
- Art Director Marcelo Melo
- Copywriter Magnus Eriksson
- Agency Producer Elisabetta Viggiani
- Creative Director Paul Collins
- Creative Director Iain Robson
- Digital Producer
Credits
powered by
- Agency R/GA London/UK
- Art Director Marcelo Melo
- Copywriter Magnus Eriksson
- Agency Producer Elisabetta Viggiani
- Creative Director Paul Collins
- Creative Director Iain Robson
- Digital Producer
R/GA London launches a new campaign for Baileys' new chocolate drink with this mouth-watering spot for YouTube.
The film is an innovative online story created for the launch of new Baileys Chocolat Luxe, and the first piece of bespoke online content the brand has ever developed. No CGI was used in the making of the film, which is a beautiful expression of the creation of Baileys Chocolat Luxe, brought to life through a series of magical theatrical processes and a chain reaction of events. The 12ft physical installation was built to scale from an original design and captured all in-camera.
Connections
powered by
- Agency R/GA London
- Creative Director Paul Collins
- Digital Producer Anna Jansson
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