Dewar's: Live True

This powerful caign from Spain is hinged on a Charles Bekowski poem and follows real people and their dreams. The work, created by agency &Rosàs includes an overarching lead commercial (above), directed by Nacho Gayán of Agosto, shot on location all over the world, and is supported by inspiring case study films like the one below, which introduces stone mason Sion Alun and his very unique, traditional and meaningful chosen occupation.