Share

John St – john st: ExFEARiential

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
  • VFX Producer
  • Audio Producer
Show full credits
Hide full credits
Credits powered by Source

Canadian agency, john st, has created this fantastic video that introduces the world to the concept of exFEARiential advertising. "The most powerful emotion we have isn't love. It's fear", cites the video and with a selection of interviews with 'agency staff' this spoof documentary opens up a whole new category for award shows to start canvassing.

It follows on from their award-winning film, Pink Ponies, which explained how john st were able to deliver a great eighth birthday party for Chelsea Bedano "in an already crowded birthday market".

Understandably, john st co-founders Angus Tucker and Stephen Jurisic also feature in our Canada special from issue 146 of shots magazine which, as luck would have it, came out today!

Connections
powered by Source

Unlock this information and more with a Source membership.

Share