Sony PlayStation 4: This is for the Players
Grab a cab with Street Fighter's Ryu in Scott Lyon's new spot, strictly for the players of the upcoming PS4.
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Credits
powered by
- Agency 180 Kingsday/Netherlands
- Production Company Outsider
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Credits
powered by
- Agency 180 Kingsday/Netherlands
- Production Company Outsider
- Editing Company Work Editorial
- Post Production Electric Theatre Collective
- Editor Charlie Moreton
- Editor Rich Orrick
- Art Director Ed Ryder
- Copywriter Enrique Reija
- Agency Producer Olivier Klonhammer
- Executive Creative Director Al Moseley
- Director Scott Lyon
- Producer Zeno Campbell-Salmon
- Producer Lee Pavey
- Creative Director Martin Terhart
- Creative Director Graeme Hall
Show full credits
Credits powered by
Credits
powered by
- Agency 180 Kingsday/Netherlands
- Production Company Outsider
- Editing Company Work Editorial
- Post Production Electric Theatre Collective
- Editor Charlie Moreton
- Editor Rich Orrick
- Art Director Ed Ryder
- Copywriter Enrique Reija
- Agency Producer Olivier Klonhammer
- Executive Creative Director Al Moseley
- Director Scott Lyon
- Producer Zeno Campbell-Salmon
- Producer Lee Pavey
- Creative Director Martin Terhart
- Creative Director Graeme Hall
Grab a cab with Street Fighter's Ryu in Scott Lyon's new spot, strictly for the players of the upcoming PS4. In a new integrated campaign to launch the product to the Christmas gift market, the immersive TVC jumps right into the heart of the gaming action. Created by 180 Amsterdam, the commercial was shot on location in Budapest through production company Outsider and cut by Work's Rich Orrick. Staying true to the grassroots nature of the campaign, the music was the work of unsigned band Blonde Acid Cult.
Connections
powered by
- Agency 180 Kingsday
- Editing Company Work Editorial
- Post Production Electric Theatre Collective
- Production Outsider
- Agency Producer Olivier Klonhammer
- Creative Director Graeme Hall
- Creative Director Martin Terhart
- Director Scott Lyon
- Editor Charlie Moreton
- Editor Rich Orrick
- Executive Creative Director Al Moseley
- Producer Lee Pavey
- Producer Zeno Campbell-Salmon
Unlock this information and more with a Source membership.
