Nike: Let the Run Tell You Why; The Run & Mr Sun
Siri Bunford of Knucklehead helms these Nike spots through W+K Shanghai which look at the reasons people run.
Credits
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- Production Company Knucklehead
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Credits
powered by
- Production Company Knucklehead
- Director of Photography Ben Smithard
- Art Director Shaun Sundholm
- Copywriter Jessica Price
- Agency Producer Fang Yuan
- Agency Producer Angie Wong
- Director Siri Bunford
- Producer Peter Maynard
- Producer Matthew Brown
- Creative Director Terence Long
- Creative Director Azsa West
Credits
powered by
- Production Company Knucklehead
- Director of Photography Ben Smithard
- Art Director Shaun Sundholm
- Copywriter Jessica Price
- Agency Producer Fang Yuan
- Agency Producer Angie Wong
- Director Siri Bunford
- Producer Peter Maynard
- Producer Matthew Brown
- Creative Director Terence Long
- Creative Director Azsa West
Nike has just launched a new Just Do It caign to inspire runners in Greater China. The caign, directed by Knucklehead's Siri Bunford through W+K Shangahi, consists of a 60-second film called The Run [above] as well as a set of vignettes telling the stories of five different runnners.
Set to the track I Wonder Why by Dion and the Belmonts, The Run also features Chinese Olympic gold medalist Liu Xiang, who briefly appears in the spot.
One of the vignettes centres on 74-year-old Grandpa Sun [below] who has been running marathons for the past 20 years. You can view the other vignettes here.
Connections
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- Production Knucklehead
- Production Playful Films
- Agency Producer Angie Wong
- Art Director Shaun Sundholm
- Copywriter Jessica Price
- Creative Director Azsa West
- Director Siri Bunford
- Director of Photography Ben Smithard
- Producer Matthew Brown
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