Tool has announced the addition of director Alec Helm to its roster. The rising talent has been recognised this year with a spate of the industry’s most prestigious awards, including honours from Cannes Lions, Webby, Art Directors Club, YoungGuns, AICP, CLIO, D&AD, LIA and ANDYs.
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The creative production company welcomes the award-winning director, known for her emotionally resonant work across music videos, short films and ads, for U.S. commercial representation.
The academy Award-winning VFX supervisor brings two decades of experience to Absolute’s Film & TV team.
Sadek has been promoted to Partner at Uppercut, recognising her pivotal role in shaping the company’s culture, creative growth, and leadership over the past seven years.
Ten creative leaders across agency, production and post take the helm for this year’s judging.
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