shots Publisher MBI Acquires BRAD Insight

Growing publishing group Media Business Insight Limited (MBI) today announces the acquisition of BRAD Insight (BRAD) to its growing portfolio of media products, adding to existing brands shots, Screen International and Broadcast.

Media intelligence resource, BRAD, offers media owners, agencies and advertisers an invaluable service and range of products to assist in finding clients and contacts. Its online resources give customers the edge over competitors – enabling them to be more successful, by knowing who to contact, how to win new business and deliver more effective campaigns.

MBI is a successful media organisation that was separated out of EMAP to become a standalone media business in 2012. It continues to grow with its three original brands Broadcast, Screen International and shots – the market leading products for the film, television and advertising industries – and with the acquisition of BRAD, will further strengthen.

 “When MBI was founded we said we wanted to focus on growing our subscribers and building up our data products. BRAD is a world-class data product and I am delighted to welcome it back into its natural home,” says Conor Dignam, CEO MBI. “There is an enormous amount of crossover between BRAD and the existing MBI brands, particularly shots, and we are now able to offer a broad, rich product portfolio to our media clients.

MBI’s subscriber numbers are up on last year and, including BRAD, more than 50% of our revenue is repeat subscription business. We enter 2014 in great shape and we are well placed to launch new products and events to accelerate our growth plans.”

This announcement will have no impact on subscribers to and advertisers with shots with the same staff, service and systems set to remain in place.