Mimi Foundation: If Only For a Second
Leo Burnett Paris has created this campaign for the Mimi Foundation based around the line 'if only for a second'.
Credits
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- Agency Leo Burnett France/France
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Credits
powered by
- Agency Leo Burnett France/France
- Copywriter Stephanie Thomasson
- Executive Creative Director Xavier Beauregard
- Director Coban Beutelstetter
- Producer Antoine Grujard
- Producer Elisabeth Boitte
Credits
powered by
- Agency Leo Burnett France/France
- Copywriter Stephanie Thomasson
- Executive Creative Director Xavier Beauregard
- Director Coban Beutelstetter
- Producer Antoine Grujard
- Producer Elisabeth Boitte
Leo Burnett Paris is behind this campaign for the Mimi Foundation which draws its inspiration from the line 'if only for a second' and follows 20 cancer sufferers as they are invited to a studio to get their hair and makeup done without being able to see themselves during the transformation.
Once the various transformations are completed they are placed in front of a two-way mirror and their immediate reaction to those transformations are photographed. The resulting images are then turned into a photographic book and featured in an exhibition.
Connections
powered by
- Agency Leo Burnett France
- Production Prodigious, Paris
- Copywriter Stephanie Thomasson
- Executive Creative Director Xavier Beauregard
- Producer Elisabeth Boitte
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