Itau Bank: The Great Transformation
World Cup fever erupts with this new spot for Itau Bank from Brazilian agency AFRICA.
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Credits
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- Agency Africa Sio Paulo/Brazil
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Credits
powered by
- Agency Africa Sio Paulo/Brazil
- Post Production Casablanca
- Editor Claudio Borrelli
- Editor Marcelo Cavalieri
- Director of Photography Ted Abel Pedro
- Art Director Marines Mencio
- Copywriter Aricio Fortes
- Agency Producer Rodrigo Ferrari
- Agency Producer Alessandra Pais
- Executive Producer Julia Tavares
- Director Claudio Borrelli
- Creative Director Sergio Gordilho
- Creative Director Paulo Coelho
Show full credits
Credits powered by
Credits
powered by
- Agency Africa Sio Paulo/Brazil
- Post Production Casablanca
- Editor Claudio Borrelli
- Editor Marcelo Cavalieri
- Director of Photography Ted Abel Pedro
- Art Director Marines Mencio
- Copywriter Aricio Fortes
- Agency Producer Rodrigo Ferrari
- Agency Producer Alessandra Pais
- Executive Producer Julia Tavares
- Director Claudio Borrelli
- Creative Director Sergio Gordilho
- Creative Director Paulo Coelho
Itau, the official bank of the Brazilian National Soccer Team and the 2014 FIFA World Cup, kicks off its World Cup campaign with this new film from agency AFRICA Sao Paulo and Killers director Claudio Borrelli.
The production travelled around the country for almost twenty shooting days, with locations at Brazil’s main borders, in a total of nine cities and shows the structures of a huge stadium emerge in the country's surroundings, transforming Brazil into a grand World Cup stadium.
Connections
powered by
- Agency Africa São Paulo
- Production Killers
- Agency Producer Rodrigo Ferrari
- Copywriter Aricio Fortes
- Creative Director Sergio Gordilho
- Creative Director Paulo Coelho
- Director Claudio Borrelli
- Editor Claudio Borrelli
- Editor Marcelo Cavalieri
- Executive Producer Julia Tavares
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