Toyota Tundra: Reveal

Two robotic arms giving a Toyota Tundra a hose down is the general gist of this commercial from Ntropic, H&L Partners and Market Films.

In just nine days, the production team shot, edited, and created all of the visual effects, CG, and colour work for the spot that shows both the gritty and elegant sides of the full-sized pickup truck. Ntropic artists worked in Flame to clean up the plates, CG and water elements. The water-spraying robotic arms were created in CG to replace the massive power hoses that were shot in-camera on stage for a nice job that scrubs up well.