PETA: Another Cuban Missile Crisis

According to the message in this new PETA ad from creative agency Matter, giving up meat is the best thing you could do... for your sex life.

The film, shot by Dan Neri and Sabrina Palladino via The Artist's Company, invites us in on an intimate scene between two lovers that sees the male imagining images of Fidel Castro in an attempt to prolong the inevitable. The campaign suggests that meat-centred diets increase the risk of developing heart disease, high blood pressure and high cholesterol as well as more chance of erectile dysfunction and premature ejaculation. You can read more about the campaign here, tweet your reaction via a multiple choice function and even maybe sign a pledge to go vegan.