Cancer Research UK: Dryathlon
Cancer Research UK and AMV BBDO encourage us to swear off alcohol for January and raise money instead.
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Credits
powered by
- Editing Company Stitch
- Post Production Absolute Post London
- Editor Leo King
- Director of Photography Sam Goldie
- Agency Producer Sophie Delaney
- Executive Producer Simon Monhemius
- Creative Jeremy Tribe
- Creative Prabhu Wignarajah
- Director Olly Williams
- Producer Scott O'Donnell
Show full credits
Credits powered by
Credits
powered by
- Editing Company Stitch
- Post Production Absolute Post London
- Editor Leo King
- Director of Photography Sam Goldie
- Agency Producer Sophie Delaney
- Executive Producer Simon Monhemius
- Creative Jeremy Tribe
- Creative Prabhu Wignarajah
- Director Olly Williams
- Producer Scott O'Donnell
After the excesses of the festive period you might already be considering cutting certain things out of your diet, alcohol probably being chief among them. But if you needed any extra impetus then this spot for Cancer Research UK, promoting the Dryathlon initiative, might well provide it.
Created by AMV BBDO London and directed by Olly Williams through HSI London, the spot shows how Brits are liable to greet even the opening of an envelope with a celebratory glass of Champagne, so Dryathlon encourages you to give up alcohol for January and raise money for Cancer Research instead.
Connections
powered by
- Agency AMV BBDO
- Editing Company STITCH
- Post Production Absolute Post London
- Creative Prabhu Wignarajah
- Creative Jeremy Tribe
- Director Olly Williams
- Editor Leo King
- Executive Producer Simon Monhemius
- Producer Scott O'Donnell
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