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Duracell – Duracell: Derrick Coleman

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  • Creative Director Garrett Jones
  • Creative Director Billy Leyhe
  • Senior Producer
  • Senior Producer
  • Director of Content Production John Doris
  • Director of Content Production
  • Director of Content Production
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This powerful spot from Saatchi & Saatchi LA tells the story of deaf running back Derrick Coleman's path to the NFL. Defying negativity and obvious obstacles throughout his life and living without sound since he was three, the inspirational Seattle Seahawks star is a living example of resilience, hard work, motivation and accomplishment. The commercial was directed by AG Rojas via Park Pictures LA.

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