B-Reel Bolsters creative roster

Patrik Bergh (pictured right) and Chris Woods (pictured left)have joined B-Reel. Bergh returns to the company after a one year hiatus with HSI. Prior to his fist stint with B-Reel he spent a decade as a commercial director with Partizan. Through his career Bergh has worked in a variety of mediums including high-profile campaigns for companies including Google, Sainsbury’s, VW and BBC. Woods joins the B-Reel UK roster while remaining with OPC in Canada. His first project for the company is a Moonrise Kingdom-inspired spot for Halls. As well as his directing work for brands including Mini, VW, Skittles and Adidas, his photography work has graced the pages of Rolling Stone.