Volkswagen: Game Day Teaser
Super Bowl XLVIII: What's the formula for a Super Bowl hit? Volkswagen shows us the algorithm with Carmen Electra.
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When someone starts labelling their video as a 'viral' before it's even been uploaded to YouTube you know you're in trouble. After all, there isn't a set formula for an online hit that's sure to notch up the desired millions of clicks... or is there?
In the lead up to February's annual Super Bowl event, Volkwagen has released a teaser for its contribution to the big game intervals this year by parodying the brainstorming process for a typical ad.
The promo features a German engineer presenting a new company algorithm, developed with previous successful Super Bowl spots in mind, the film includes babies, puppies, muscle men and midgets, all brought together with a cameo from Carmen Electra.
Recipe for disaster or a dead cert winner? You'll have to wait and see.
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