NuContext opens New York office

Integrated production company NuContext has announced the opening of a New York office. Along with the new base the company also welcomes Desiree Tobin (pictured) as vice president production, East Coast. Tobin joins from USA Network where she served for almost 10 years. The new office, to be helmed by Tobin comes hot on the heels of the NuContext team returning from Sundance Film Festival where they collaborated with the network’s on-air promotion and branded entertainment team on 11 branded content campaigns for this year’s festival sponsors.