Durex Persuade Couples To Turn Off To Turn On

To celebrate Earth Hour, a movement persuading people to turn the lights off and to refrain from using technology, Durex, the global number one condom manufacturer have launched the #TurnOffToTurnOn campaign.

The campaign, created by TMW with Virgo Consumer Health and Wellbeing, aims to persuade couples to reconnect in a world where technology can be a constant distraction from intimacy. According to recent British research carried out by the company, nearly a third of Brits think technology gets in the way of their sex life and 40 % believe it’s actually adversely affecting their relationship. As a call to action, Durex developed this short film that involves several couples whose affection has been effected.

The film has been simultaneously launched in 56 global markets with a seven figure media budget behind it. Earth Hour takes place at 8.30pm GMT on the 29 March.

For further information visit Earth Day.