Waitrose: When You Own Something...

Tom Tagholm directs this emotional spot entitled When You Own Something, You Care a Little More for Waitrose, themed on co-ownership and created through BBH London.

Following a young gardener and his ambitious project to grow food for his family, the touching film highlights the sentiment and personal achievement attached to having something to call your own.

The ad, produced by Park Pictures, begins with the boy being shown a rough patch of land by his father and takes us through the drawn-out process of growing your own crops.

After weeks of waiting, a sprout of life eventually appears in the ground and the boy's carrots begin to grow. The campaign highlights Waitrose's values as a co-owned company.