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Heineken – Heineken: The City

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Wieden+Kenndy Amsterdam continues its brilliant work for Heineken with this new campaign that looks to inspire men to live adventurous lives by unlocking the secrets of their cities. 

The brand states that every great city offers an endless adventure within its sky-scraping towers and neon streets and that men should never stop exploring their own urban backyard. This spot, called The City and directed by Traktor, sees their Man of the World character explore his city by following a mysterious set of cards lost by a beautiful woman - a call to the young man-about-town to explore and open his city.

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