Leroy Merlin: Selfie
Blacktool Brieuc Dupont & Clément Langlais helm this upbeat spot for French DIY store Leroy Merlin.
Credits
powered by- Agency BETC Paris/France
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Credits
powered by- Agency BETC Paris/France
- Art Director Eric Astorgue
- Copywriter Paul Delmas
- Copywriter Jean-Christophe Royer
- Agency Producer David Green
- Executive Creative Director Stephane Xiberras
- Director Blacktool Brieuc Dupont
- Director Clement Langlais
- Producer Elodie Andurand
- Producer Michel Teicher
- Creative Director Jean-Christophe Royer
- Creative Director Eric Astorgue
- Sound Designer Capitaine Plouf

Credits
powered by- Agency BETC Paris/France
- Art Director Eric Astorgue
- Copywriter Paul Delmas
- Copywriter Jean-Christophe Royer
- Agency Producer David Green
- Executive Creative Director Stephane Xiberras
- Director Blacktool Brieuc Dupont
- Director Clement Langlais
- Producer Elodie Andurand
- Producer Michel Teicher
- Creative Director Jean-Christophe Royer
- Creative Director Eric Astorgue
- Sound Designer Capitaine Plouf
Created by BETC Paris this spot for French DIY store Leroy Merlin features people taking selfies to a soundtrack from Randy Newman. The ad, produced by RITA and helmed by Blacktool Brieuc Dupont & Clément Langlais, uses the photographic fad to highlight how the store's product range could be seen as a distraction.
Connections
powered by- Agency BETC Paris
- Production RITA Films
- Agency Producer David Green
- Art Director Eric Astorgue
- Copywriter Jean-Christophe Royer
- Copywriter Paul Delmas
- Creative Director Jean-Christophe Royer
- Creative Director Eric Astorgue
- Executive Creative Director Stéphane Xiberras
- Producer Michel Teicher
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