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3Headed Monster, a new model agency has opened in Dallas. The company will be headed up by founder and creative chairman Shon Rathbone, creative director Mark Ford and creative director Rey Nungaray. The company opens with an emphasis on integrating brand storytelling, design and technology at its inception, and is already handling a branding assignment from Nike Golf as well as a project with ReelFX to create content for the upcoming launch of Oculus Rift.

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