JT Thomas, Phil Tidy and Clare Nicholls have announced the opening of Squire, a new creative content studio. Squire will partner with advertising agencies, brand marketing departments, TV commissioners and record labels to create multiplatform content and live events that help TV, digital and social properties come to market through content-led brand partnerships. Heading up the company will be Thomas as MD, Tidy as executive producer and Nicholls as finance and commercial director. The company opens with a focus on creating properties and owning rights. The new entity already boasts a directorial roster that includes Simon Henwood, Spov, Jess Scott-Hunter, Mr Kaplin, Chris Ullen and Trick.
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