Flava-it: Unleash Your Meat Lust

This fun spot uses a combination of film and animation to demonstrate the out of this world experience to be had from sampling a Flava-it sachet.

Flava-it, a brand of seasoning and marinade sachets sold at major UK supermarkets, is hoping to attract a younger audience with a standout new campaign taking a slightly risqué approach to food marketing.

Alongside the funky film, consumers are invited to visit a website where they can take part in a fun quiz and discover whether they have ‘meat lust’. They can also get themselves a free sachet via the site.

The campaign was created by Code Computerlove in partnership with London-based production company Agile for the video and Manchester-based photographer Geoff Rhodes.