Lifebuoy: Help a Child Reach 5

Lowe Lintas India created this PSA to raise awarness of the vital work carried out by the Lifebuoy Social Mission. 

The soap and sanitation brand has already helped 130 million people worldwide and aims to eradicate childhood deaths from diarrhoea and pneumonia, diseases that could be stopped by the simple act of washing hands.

In the branded piece, created by Chrome Pictures and helmed by Amit Sharma, we see the joy of a father at seeing the first of his children survive to the age of five, highlighting the serious need for sanitation. The brand is now taking its life saving mission to Thesgora, an Indian village with one of the highest rates of diarrhoea.