Independent San Francisco-based creative shop Cutwater has announced the appointment of Simone Nobili as creative director. Prior to this appointment Nobili had been working on campaigns for brands such as Asics and Taylor Guitars at VITRO in San Diego, as well as spending time as a creative director for agencies such as at Jung Von Matt Hamburg, Leo Burnett Milan and TBWA London, New York and Los Angeles. In his new role, Nobili will work closely with chief creative officer Chuck McBride.