adidas: miCoach
Iris Worldwide created these two online films to promote the latest addition to their miCoach wearable tech range.
Credits
powered by- Agency Iris London/UK
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Credits
powered by- Agency Iris London/UK
- Agency Producer Anthony Le Breton
- Executive Producer Louise Gagen
- Executive Producer Sorcha Shepherd
- Director Karim Huu Do
- Producer Ben Sullivan
- Creative Director Adam Fish
- Creative Shoot and Production Manager

Credits
powered by- Agency Iris London/UK
- Agency Producer Anthony Le Breton
- Executive Producer Louise Gagen
- Executive Producer Sorcha Shepherd
- Director Karim Huu Do
- Producer Ben Sullivan
- Creative Director Adam Fish
- Creative Shoot and Production Manager
Created by Iris Worldwide these two spots, miCoach (above) and Fit Smart (below) form the adidas' Unleash Your Best campaign. The work was created to promote the latest addition to the brand's miCoach digital fitness ecosystem; Fit Smart, wearbale tech that measures heart rate, calories, pace, distance and stride rate, all from the wrist.
Connections
powered by- Agency Iris London
- Production Caviar
- Creative Director Adam Fish
- Director Karim Huu Do
- Executive Producer Louise Gagen
- Executive Producer Sorcha Shepherd
- Producer Ben Sullivan
- Creative Shoot and Production Manager Mirja Koch
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