adidas: Flamengueira
adidas celebrates the new Flamengo strip by making a plant its mascot in this spot by Lew'Lara/TBWA and Fulano.
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Credits
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- Agency LEW'LARA TBWA Sio Paulo/Brazil
- Post Production Fulano Filmes
- Sound Design Audio Boutique
- Editor Adriano Torres
- Director of Photography Pedro Loes
- Art Director Philippe Daijo
- Copywriter Bruno Mancini
- Copywriter Juliano Ribas
- Executive Creative Director
- Executive Producer Krysse Mello
- Chief Creative Officer Manir Fadel
- Photographer Paulo Barros
- Director Carla Nobre
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Credits powered by
Credits
powered by
- Agency LEW'LARA TBWA Sio Paulo/Brazil
- Post Production Fulano Filmes
- Sound Design Audio Boutique
- Editor Adriano Torres
- Director of Photography Pedro Loes
- Art Director Philippe Daijo
- Copywriter Bruno Mancini
- Copywriter Juliano Ribas
- Executive Creative Director
- Executive Producer Krysse Mello
- Chief Creative Officer Manir Fadel
- Photographer Paulo Barros
- Director Carla Nobre
To celebrate the launch of Clube de Regatas do Flamengo, a Rio de Janeiro football club's new strip, Lew'Lara/TBWA created this campaign. The lead spot, produced by Fulano Filmes and helmed by Carla Nobre, sees the team become the first in the world to make a plant its mascot. The plant, the Acalypha Wilkesiana, shares the red and black colouring of the team and has been nicknamed 'Flamengueira' in honour of the connection.
Connections
powered by
- Agency LEW'LARA TBWA São Paulo
- Post Production Fulano Filmes
- Production Fulano Filmes
- Sound Design Audio Boutique
- Chief Creative Officer Manir Fadel
- Copywriter Juliano Ribas
- Executive Creative Director Felipe Luchi
- Photographer Paulo Barros
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