Eurobest 2014 Winners Announced

Eurobest, the European Festival of Creativity, has announced the winners of its 2014 awards with the UK picking up 75 trophies, not only marking the region’s greatest Eurobest haul to date, but also ranking it as the most awarded territory this year. Germany followed with 71 awards and France came third with 58 gongs.

Volvo Trucks, this year’s Advertiser of the Year, took an impressive six awards at the event in Helsinki, one of them a Grand Prix. According to chairman of Lions Festivals Terry Savage, the triumph “adds huge resonance to the fact that they have been presented with the Advertiser of the Year accolade”. He added that the company's excellent showing “well and truly marked their place as a brand that is incredibly creatively brave”.

The client saw its Epic Split film, helmed by Andreas Nilsson and created through Forsman & Bodenfors Gothenburg, awarded the coveted Film Grand Prix and BETC Paris won the Grand Prix in Film Craft for Lacoste’s The Big Leap.

Another big winner on the night was P&G’s #Likeagirl campaign for Always. An Interactive Grand Prix went to Leo Burnett London, Holler London, Leo Burnett Toronto, Leo Burnett Chicago for the work and it picked up a Grand Prix in PR, awarded to MSLGroup London and Leo Burnett’s offices in Toronto and London.

The Cyranos McCann Barcelona’s Teatreneu campaign, Pay Per Laugh, was awarded two Grands Prix, in both Direct and Innovation.

The Branded Content & Entertainment category saw TBWAHelsinki gifted a Grand Prix for its Brändärit (BuyThis) - a sitcom where a fictional ad agency works with real clients including Gigantti, Paulig, Atria, Fazer, Vikingline, Metsätissue, LIDL, Sonera, Nissan and Instrumentarium.

The World’s First All LEGO Ad Break, executed by Warner Brothers and PHD London, won the Grand Prix in the Media section.

adam&eveDDB picked up an Outdoor Grand Prix for Google Front Row and R/GA London won a Mobile Grand Prix for its Beats Music work for Beats By Dre.

The Promo & Activation category saw a Grand Prix awarded to Marcel Paris for Inglorious Fruits and Vegetables for Intermarché.

There was no Grand Prix awarded in the Integrated section in 2014 but the category saw two gold, one silver and two bronze prizes handed out.

Commenting on the work jury president, Rob Reilly, global creative chairman, McCann Worldgroup, said, “There is some fantastic work in both the Film and Print categories, along with some wonderful craft. Where the real opportunity lies for Europe is in the Integrated category. The best ideas are the ones that surprise you in different ways and in different places. It's hard to do but when it is done well, it does so much more than just winning an award.”

The inaugural Media Network of the Year was awarded to Starcom MediaVest Group, with PHD in second and OMD taking third.

Agency of the Year was announced as adam&eveDDB London. The Cyranos McCann Barcelona took second and Forsman & Bodenfors Gothenburg was in third place.

The Eurobest Golden Palm, given to the most awarded production company, was presented to Folke Film Stockholm with Academy Films London taking second and MJZ London third.

Independent Agency of the Year went to Forsman & Bodenfors Gothenburg. Runner up Kolle Rebbe Hamburg were in second place and Jung von Matt Hamburg in third.

The Network of the Year award was presented to DDB with Publicis in second place and third to McCann.

Philip Thomas, CEO of Lions Festivals, said that “with over 2,200 people in Helsinki for Eurobest, it had been a fantastic and inspiring Festival with winning work that had truly showcased Europe’s ability and innovation in the field of creativity.” Louise Benson, Festival Director for Eurobest added that after such a successful three days in Finland she was now “excited to be bringing the 2015 edition of Eurobest to Antwerp next year.”

To see a full list of winners from last night’s ceremony visit Eurobest.