Sainsbury's: Christmas Jumpers
Ever been embarrased watching your dad dance? Probaly because he didn't have moves like the Christmas Jumpers.
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Dads may get an unfair rep when it comes to dancing as the dads in this brilliant festive piece prove. Shot in a deliberately low-fi hand-held style the spot sees the dads soon cutting shapes good enough for Britain's Got Talent.
Created by Gravity Road as an online ad to promote Sainsbury’s new Christmas jumper range, the piece quickly amassed over 18,000 shares in just 48 hours. The advert has proved so popular the supermarket has released the soundtrack, a remix of Tchaikovsky’s Dance of the Sugar Plum Fairy, available for free from Sainsbury’s Entertainment and Soundcloud.
Friday the 12th December marks Save The Children's Christmas Jumper Day, to find out how you can get involved visit Save The Children.
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- Agency Gravity Road
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