Chivas 18 x Pininfarina: The Evolution of Ice

Luxury whiskey brand Chivas Regal has launched a series of web films to promote a partnership between Chivas 18 and Italian design house, Pininfarina, along with an improved drinking experience with the perfect drop of ice.

Chivas 18 is targeted at a more design-conscious adult consumer and the brand teamed up with Pininfarina to create an Ice Press, which can be found in premium bars around the world and creates a seamless ice ‘drop’ to accompany a Chivas 18 drink.

AnalogFolk is the creative agency behind the film, shot by Habana Creative's Richard Oliver - and has taken inspiration from the Ice Drop design concept to create a series of web films that show a huge block of ice being blasted by air at the iconic Pininfarina Wind Tunnel in Turin, Italy.

‘The Evolution of Ice’ films that AnalogFolk have produced are perfect pieces of content in this respect, bringing the ice drop to life in a visually beautiful and incredibly innovative fashion,’ says Richard Black, global brand director for Chivas Regal. Look out for the rest of the films from the campaign on Chivas' Facebook page.