Pons Jewell makes Friend

London-based production company Friend has announced the signing of Ian Pons Jewell for commercial and music video representation in the UK. Pons Jewell has seen his work recognised at events such as the UKMVAS, the MOBO awards, Camerimage, and the BRITs. The director’s promo for Naughty Boy's La La La was the most viewed promo in the UK for 2013, now close to hitting half a billion views. Pons Jewell has previously directed videos for artists including Paolo Nutini, Kwes and Odesza.