Heath generates new signing

London-based production company Generator Films has announced the signing of South African-born director Brendan Heath for commercial representation. Heath started his career in New York directing music videos and quickly segued into commercials. Since then he has created content in both print and live action for brands including L’Oréal, Pantene, Avon, Verizon, Dove, Nissan, Vera Wang and Toyota and has developed a highly regarded reputation amongst celebrities as one of the most sought-after directors.