SumOfUs: A Cheesy Love Story
With anticipation building for Doritos' Crash The Super Bowl winner, this is the ad they didn't want released.
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With Super Bowl XLIX fast approaching and the great and good of adland eagerly anticipating some of the best work of the year Sum Of Us has released this PSA.
Timed to coincide with Doritos' Crash The Super Bowl 2015, the annual competition for creatives to have their original spots aired during the Big Game, this environmental piece tells a story that the PepsiCo snack brand doesn't want you to see.
Each year the company buys 427,500 tonnes of palm oil resulting in mass deforestation. This in turn leads to death of over 1,000 Sumatran orangutans every year.
