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Jofama Lindstrands – Jofama Lindstrands: The Prospect

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Super Bowl XLIX: Fronted by real bikers and made and shot on location in the small town of Hagfors Sweden, this amusing spot shows what a difference the right boots can make. Directed by Ragnar Jansson through his own production company, the piece was shot with a crew of just three - including the owner of the bike shop featured - yet managed to hold its own against the big brands of the Super Bowl.

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