Pearl Izumi appoint CP+B

CP+B has announced they have been named by Pearl Izumi to create a new global platform for the outdoor brand, which specialises in performance apparel, footwear and accessories for cyclists, runners, and triathletes. This will mark the second time the agency and brand have worked together, having previously launched the Run Like an Animal print campaign in 2007. The account will be handled by CP+B’s Boulder office, which is located less than 10 miles from Pearl Izumi’s headquarters in Louisville, Colorado.